Basic Guide to Quora Ads is very prominent among digital advertisers. It is one of the most important platforms to target relevant audiences.
From Saas platform, education to many multi-services related it serves the purpose to reach the right audience for the advertisers.
Quora is a simple platform where the running ad is simple and easy. It works on the same fundamental principle of Google Ads. However, it requires a certain level of understanding of the strategy for targeting.
In this guide, we will discuss the basics of Quora ads. How to begin and run the ad. For the strategy part, we’ll upload a different content on the detailed strategy for your ads.
This guide is very easy to understand and doesn’t involve much of the written content. It mainly contains pictures of the platform. Which is a step by step process from setting up the platform to payments.
Here is your basic guide to Quora Ads.
1.Create an account
https://www.quora.com › business
- Signup and create an account as per the given instructions
- Confirm your email address
2. Set your quora pixel on the website
- Manually
- Using Google Tag Manager
Campaigns: Objectives
Conversion
App Installs
Traffic
Awareness
Chosen Objective: Awareness
Budget – set up
Types of Targeting In Quora Ads:
- Contextual Targeting
- Audience Targeting
- Behavioural Targeting
- Broad Targeting
How To target?
Based on questions
Based on Topics
Based on the keywords
Works on the same fundamental of AdWords. But is easier in quora, navigating on the right side for the reach and bid
Location Targeting & Browser Targeting
Creating Audience
Email/Demographic Targeting – Excluding types of questions
Bidding Strategy
Ad Format
Image
Text
Promote an answer
Creatives
Url Formatting
Overview of the creative ads
Final Ad review ad Payment
Once you have set up the ad, you will be asked for the payment. Follow the steps and fill your wallet for your concurrent ad or you can at a time fill up your wallet and use that amount across all your ads.
We’ll be back with another quality content for you. And yeah sorry for the late post been busy and had some commitments. Nonetheless, feels good to be back and love you guys for your love and support.
