Hacker Toasts Media - Basic Guide to Quora Ads

Basic Guide to Quora Ads is very prominent among digital advertisers.  It is one of the most important platforms to target relevant audiences.

From Saas platform, education to many multi-services related it serves the purpose to reach the right audience for the advertisers.

Quora is a simple platform where the running ad is simple and easy. It works on the same fundamental principle of Google Ads. However, it requires a certain level of understanding of the strategy for targeting.

In this guide, we will discuss the basics of Quora ads. How to begin and run the ad. For the strategy part, we’ll upload a different content on the detailed strategy for your ads.

This guide is very easy to understand and doesn’t involve much of the written content. It mainly contains pictures of the platform. Which is a step by step process from setting up the platform to payments.

Here is your basic guide to Quora Ads.

1.Create an account

https://www.quora.com › business

  • Signup and create an account as per the given instructions
  • Confirm your email address

Quora Ads - Hacker Toasts Media - Rahul Viswakarma2. Set your quora pixel on the website

  • Manually
  • Using Google Tag Manager

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Campaigns: Objectives

Conversion

App Installs

Traffic

Awareness

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

 

Chosen Objective: Awareness 

Budget – set up

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Types of Targeting In Quora Ads:

  • Contextual Targeting

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

  • Audience Targeting

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

  • Behavioural Targeting

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

  • Broad Targeting

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

How To target?

Based on questionsGuide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Based on Topics

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Based on the keywords

Works on the same fundamental of AdWords. But is easier in quora, navigating on the right side for the reach and bid

Location Targeting & Browser Targeting

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Creating Audience

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Email/Demographic Targeting – Excluding types of questions

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Bidding Strategy

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Ad Format

Image

Text

Promote an answer

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Creatives

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Url Formatting

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Overview of the creative ads

Guide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

Final Ad review ad PaymentGuide to Quora Ads - Hacker Toasts Media - Rahul Viswakarma

 

Once you have set up the ad, you will be asked for the payment. Follow the steps and fill your wallet for your concurrent ad or you can at a time fill up your wallet and use that amount across all your ads.

We’ll be back with another quality content for you. And yeah sorry for the late post been busy and had some commitments. Nonetheless, feels good to be back and love you guys for your love and support.

Rahul Viswakarma on EmailRahul Viswakarma on FacebookRahul Viswakarma on GoogleRahul Viswakarma on InstagramRahul Viswakarma on LinkedinRahul Viswakarma on TwitterRahul Viswakarma on Youtube
Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

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