Various types of Link Building Activities and key metrics in SEO -Digital marketing
Various types of Link Building Activities and key metrics in SEO

There various types of link building activities and key metrics in SEO having numerous motives and reasons to build link to your site, and sometimes, it is difficult to decide whether one connection is superior to another, or in the event that it merits anything by any means. For instance, a do-follow link is superior to a no-follow for a few purposes, but not for others.

Thats why it becomes important to know the do’s and don’ts to follow for SEO. Furthermore, a redirected link may hold no value for SEO, however may in any case be proven be valuable. Here are the different types of link that you can work to your site, and why you should exploit a blend of each.

Traffic Generating Links

Traffic generating links are those that don’t really help as far as raising your rankings for a specific keyword or building up your PageRank is concerned. What these links do is expose or provides visibility to your site on higher traffic pages with the expectation that the traffic from the site you are connected on will get you referral visits. Traffic generating links can be as textual link, banner ads, forum posts, blog commenting, social mentions, popular directories, and many more.

Two free tools to track the traffic of a site that it gets and what demography visit the site which will enable you to choose whether it would be a profitable or valuable traffic generating link are Compete, Similar web and Google AdPlanner.

Compete will enable you to compare up to fives sites (when you enroll for a free account) and see their percentage of traffic, level of changes (to check whether a sites performance is increasing or decreasing), top keywords leading to the site, top best referral sites. This is an incredible data to utilize on the off chance that you are hoping to build links through banner ads, guest blogging and blog commenting.

Also the same way SimilarWeb provides the alike feature to its users. Nonetheless, it analyses all the sites, giving a limited amount of data before the sign up and after the sign up provides the detailed analysis of the site up to five sites.

Various types of Link Building Activities and key metrics in SEO -Digital marketing
Various types of Link Building Activities and key metrics in SEO -similarweb

Google AdPlanner or Google Ads shares traffic stats and details (unique visitors, page views, average time on site), demographic data (sexual orientation, education level, income level, age), and related data (audience interest, related sites visited, and keywords searched) about individual sites.

Various types of Link Building Activities and key metrics in SEO-digital marketing
Various types of Link Building Activities and key metrics in SEO -Google ad planner

You can likewise look for sites related by indicating the geographic, dialect, demography, and interest level to find sites that are visited by individuals who might be interested or potentially click on the link. Google AdPlanner will likewise fill you in regarding whether a site accepts advertising and links to the advertising page for that site.

Google Ad Planner Site Stats or Intel

Traffic generating links could be a blend of free and paid and paid links, do-follow and no-follow links. The key in discovering traffic generating links is discovering sites that gets a decent amount of visitors that are keen on what your site brings to to offer.

SERP Elevating Links

To elevate your search result positioning for specific keywords, the key is getting a do-follow links on relevant sites and pages utilizing your keywords phrases as anchor text. So in the event that you need to rank high for blog tips, you will need your links to be utilize with those keywords.

There are numerous approaches to get good SERP elevating link including the blog commenting on important or relevant do-follow blogs, guest blog posting with your anchor text link in author bio or content, forum signatures, content marketing, directory submission, and natural or organic links from relevant pages.

PageRank Boosting Links

While the discussion follows about how important PageRank is for your site and whether Google will keep updating rankings, until the point when the day comes when Google removes PageRank from their toolbar, individuals will think about their positioning in the 1 – 10 framework.

PageRank is built by getting do-follow links from relevant pages with high PageRank. The higher the page rank of the page your link is on, the more it will count towards boosting your PageRank. This Google PageRank enumeration chart outline demonstrates what number of links it takes to get your site to climb in PageRank.

When you find relevant pages with high PageRank, you can begin building PageRank boosting links to your webpage through blog comments, directory submissions, link requests, and so on.

Repute Building Links

It is safe to say that you are looking toward utilizing SEO for reputation management? At that point you will need to center around reputation building links – that are anchored with your name or organization name as the anchor. The links are built to your main site, as well as to your social profiles, websites, and different affiliations, as the fact of the matter is to bring positive information about you up in the search results.

Reputation links can be built in a large number of ways. It goes past simply making social profiles – you need to build links to those social profiles. Approaches to do this include adding it to your main site, interlinking one social profile with another, blog commeting utilizing your name as stay content and social profiles as the site URL, adding your social profiles to relevant directories (like Trello, the Twitter directory), including your profiles in forum signatures and etc.

Backlinks for Your Backlinks or Reciprocal Linking

Every one of your backlinks to your sites or social profiles is strenghted by the incoming links to the page your link is set upon. In this way, it just bodes well to make some backlinks for the pages you get links.

One simple approach to do this is to socially bookmark pages once you get a link set upon them – this can likewise be a powerful strategy for monitoring the links you are getting in the event that you are not utilizing another system to deal with your backlinks. Bookmarking the pages your link gets put on may likewise help search crawlers to come and check out the newly updated page, getting your link noticed and cached quickly.

The Key to Link Building Activities

A standout amongst the most imperative things to remember when building links, for any intentions, is that the procedure must look normal to Google to abstain from being penalized. So make certain to vary your strategy, anchor text and various other methods of link building to get the ideal outcomes without running into any issues.


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Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

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