- Amazon Echo owners spend 66% more than average customers of the e-commerce giant, helping the company to sell its voice-enabled devices for a lower price, per a study by Consumer Intelligence Research provided to Mobile Marketer. The average annual spending for Amazon Echo customers in the U.S. is estimated at $1,700, compared with $1,000 for all customers, CIRP said.
- Members of Amazon Prime, the company’s paid subscription service that offers free same-day, one-day or two-day shipping for most products, spend about $1,300 a year on average. CIRP’s findings are based on surveys of 2,000 U.S. consumers who made a purchase at Amazon from October 2016 to September 2017.[…]
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