• JPMorgan Chase has created its own proprietary algorithm that will ensure its YouTube ads will not appear next to questionable or unsavory content, according to a Business Insider report. The major U.S. bank pulled its YouTube ads in March after they appeared with inappropriate content and has expressed frustration with YouTube’s slow response to the problem.
  • The algorithm, developed in-house by JPMorgan’s programmatic and media-buying teams, plugs into YouTube’s API and uses 17 filters to segment safe channels to host its ads. Filters include a channel’s total video count, subscriber counts, topics, native language and comments on videos.
  • Among the 5 million YouTube channels, the bank has pared down its safe list to 3,000. After rolling out the tool in October and testing it, resulting in a 99.9% success rate, the company has returned to advertising on the video platform.[..]

Source: Mobile Marketer

Read Full Article >

Follow our Facebook Page.

Email us at Vitsmuni.

JP Morgan Chase & Co. -Technology News-Technology Updates-Tech News
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube-Technology News and Updates
Rahul Viswakarma on EmailRahul Viswakarma on FacebookRahul Viswakarma on GoogleRahul Viswakarma on InstagramRahul Viswakarma on LinkedinRahul Viswakarma on TwitterRahul Viswakarma on Youtube
Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

Leave a Reply

Your email address will not be published. Required fields are marked *