Google+ To Shut Down Because of Low Usage and Engagement - technology update - social media
Google+ To Shut Down Because of Low Usage and Engagement

Google+ To Shut Down Because of Low Usage and Engagement. Google will shut down the user version of Google+ throughout, following 10 months, the company wrote in its blog. The choice pursues the disclosure of a formerly undisclosed security blemish that uncovered users profile information that was cleared in March 2018.

Google says Google+ as of now has ” low usage and engagement ” and that 90 percent of Google+ user sessions last under five seconds. In any case, the company intends to keep the services alive for big enterprises who use it to facilitate among colleagues. New features will be taken off for that utilization case, the company says. Google is concentrating on a ” secure corporate social network” or, in other words, this announcement comes nearby news that the organization left profile details unprotected.


Notwithstanding sunsetting Google+, the company announced new security changes for other Google services. API changes will constrain developers to access data on Android gadgets and Gmail. Developers will never again get call log and SMS authorizations on Android gadgets and contact communication data won’t be accessible through the Android Contacts API. That same API gave basic communication data, similar to who you last messaged, and that permission is also being revised.

Google announced the first four findings and actions from their review today:

Finding 1: There are significant challenges in creating and maintaining a successful Google+ product that meets consumers’ expectations. 

Action 1: We are shutting down Google+ for consumers.

Finding 2: People want fine-grained controls over the data they share with apps. 

Action 2: We are launching more granular Google Account permissions that will show in individual dialog boxes.

Finding 3: When users grant apps access to their Gmail, they do so with certain use cases in mind.

Action 3: We are limiting the types of use cases that are permitted.

Finding 4: When users grant SMS, Contacts and Phone permissions to Android apps, they do so with certain use cases in mind.   

Action 4: We are limiting apps’ ability to receive Call Log and SMS permissions on Android devices, and are no longer making contact interaction data available via the Android Contacts API.

With respect to the Gmail changes, the company is refreshing its User Data Policy for the shopper consumer variant of the email benefit. This will restrain applications and the extent of their access to client information. Ben Smith, Google individual and VP of engineering, states:

” Only apps directly enhancing email functionality — such as email clients, email backup services and productivity services (e.g., CRM and mail merge services) — will be authorized to access this data “

Any developer who has this access will be undergoing a security check and consent to new guidelines about data handling, as not exchanging or offering user data for focusing on advertisements, statistical surveying, email campaign tracking, or other irrelevant purposes.

Google already attempted to control security concerns not long ago after The Wall Street Journal nitty gritty showed how normal it is for third-party app developers to have the capacity to peruse and analyze users Gmail messages.

At the time, Suzanne Frey, the chief of the organization’s security, trust, and privacy division of Google Cloud, stressed that users should review what applications have access to their records and restrict if essential. A year ago, Google reported that it would stop its long-standing routine with regards to scanning the content of individual Gmail users for promoting purposes. Obviously, the organization still has a lot of information it can target promotions against, similar to Search history, YouTube views, and other Chrome activities.

These latest changes are being carried to an internal Google exertion called Project Strobe, which included a survey of ” third-party developer access to Google account and Android device data and of our philosophy around apps’ data access” as indicated by Google.

However, it was certain that Google+ will be shutting down because of its privacy issue and irrelevant access and profiles suggestions which I personally have faced and still facing. Also, due to its very low engagement rate. Hopefully, Google is planning on bringing something new to the market.

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Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

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