Google Ads Brings Another Major Update on Text Search Ads. There has been a paradigm shift in the online advertising industry, the paid advertisements. Social media platforms with several additions and updates they have been out competing each others in their on way.
But major player in the online advertising industry has unveiled yet another massive updates on their advertising platforms.Recently Google initially changed itself from Adwords to Google Ads, meaning Advertisement for all. Yet again Google Ads has given a major update on the advertisement.
This time it is the text search ads. Here are some of the highlights and comparison of before and after :
1.The maojr update they brought is the addition of 3rd headline
Earlier before the latest update there used to be only Two headlines, with 30-30 characters each making it total of 60 characters for the advertisers.
After the recent update on the Google search ads now there are three headlines with 30-30-30 characters each. Making a total of 90 characters. Giving the advertisers to advertise in an more efficient and effective way.
Here is the details of the 3-Headline in Google Ads:
Headline 3 appears after Headline 2 at the top of your ad and can be up to 30 characters. It will be separated from Headline 2 by a dash symbol ( | ), and on mobile devices it may wrap to the second line of your ad. Headline 3 may not always show.
Your headlines and other parts of your ad (including extensions) may show in different configurations based on the device that a potential customer is using, or when Google Ads predicts that it may improve your performance.
Reasons for bringing this change
The reason as to why Google Ads brought this update was because adding these 3rd headline will help reaching more potential customers because people are more likely to interact with more informative ads.
2. The another major update is adding the second description in the description part.
The another major update that Google Ads unveiled is adding the second description in the description part. Each having 90-90 characters each, making a total of 180 characters. Meaning now audience can get the more details of the product and services and advertisers will have more effective ads.
Here is the details of the second description in Google Ads.
Your ad’s description appears below the display URL and can be up to 90 characters. Description 2 may not always show.
Your description and other parts of your ad (including extensions) may show in different configurations based on the device that a potential customer is using, or when Google Ads predicts that it may improve your performance.
Here is the image of the older Adwords text search Ads image:
Here is the Image of the new Google Ads text search image:
An overview of the how text search ads will look:
This has so far been the major update of Google Ads after the true view of video ads. However, google is yet to bring some more major changes in the Google Ads and it includes the YouTube ads too. For more major updates and news visit our site.