Interacting through free messaging app like WhatsApp and WeChat has turned into a piece of our life. Gone are the days when clients were charged for sending instant messages. We as a whole love to utilize free administrations yet a vital emerges that’s how these organizations win cash even in the wake of giving everything to allowed to end-users.
It’s always been a matter of confusion for the users sometimes how messaging app giants eran money if they provide free services to its users. WeChat has more than 900 million monthly active users that use it to do messaging, ordering food online, buying grocery, and even to pay at offline restaurants.
WeChat has a lot of games produced by Tencent which users buy to have fun. WeChat helps offline businesses to use an online platform to sell items for which Tencent’s online payments platform Weixin earns a commision from the sales. Other apps such as Whatsapp, Viber, Line, Facebook Messenger have started to follow the business model similar to WeChat.
WhatsApp introduced a revenue model in 2014, which asked users to pay $0.99 as a membership fee for a year, the company earned more than $1 billion in only nine months but after the $19-billion deal with Facebook, these charges were removed again.
Experts believe that companies are doing so to have a sustainable revenue model which can be done better by becoming a platform which can be used for the exchange of services. WhatsApp is currently the most popular messaging app with over 1.3 billion active monthly users. A new business app was introduced by WhatsApp just a week ago.
With a business app, WhatsApp can ask the owners to pay a specific amount for some extra features that will be available only to the paid users. Messaging service providers know that people are using them for business purposes also and they want to make a profit out of it. However, right now they are focusing on providing better ways of doing business using these apps.
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