Facebook to Prioritize Updates From Friends and Families Over Those From Pages. Facebook founder CEO Mark Zuckerberg told that they will revamp it’s news feed to emphasize “meaningful interaction” between friends and families.
As a result, the news feed will significantly decrease the number of post you’ll see from pages. Zuckerberg in his Facebook Post published – “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”
“But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”
The overhauling of the feeds from other brands and pages is crowding the news feed section which simply makes the users scroll down the pages ignoring and making it less interesting and simply watching videos and passively reading content even though it may be useful but less of interactions.
He added- “Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
“We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products.”-he added.
After some time, what Facebook calls “public conent” or unpaid posts by page-proprietors, surpassed the volume of posts by individuals. This move, Zuckerberg stated, has brought down Facebook’s center mission. The organization said the progressions are relied upon to cause the achieve, video watch time and movement of media associations on the informal organization to decrease overall. Posts by pages that don’t gather cooperations like “reactions” offers or remarks will be particularly made light of by the updated algorithm.
Siting examples he said- “For example, there are many tight-knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.”
Clearly stating his words he said- “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”
Zuckerberg know the effect of taking this steps, yet valuing the long term valuable and achievements he is willing to risk now, as stated in his statement above the engagement of post will go down of pages and others brands managing, if only it contains video and images not the interaction from the audiences.
Concluding he said- “At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”
In his statement he focused on the core goals of Facebook when it started, where the family and peers can interact with each other and spent a valuable time on Facebook sharing their memories and happiness.
We at Vitsmuni believe that the decision taken by Zuckerberg is right, because it got deviated from its core goal where families and friends used to interact, it got more in to marketing and advertisement for the brands and page owners.
But clearly stating the negative effect towards the brand promotions in Facebook, where the era we call it to graphic and video content marketing will be effected. And also from the users side and owners perspective it will have an immense impact on Facebook. Awaiting for the reactions of the users and promoters.
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