- Chinese tech giants Alibaba and Tencent are driving the adoption of mobile payments in the country, pushing aside banks for a growing role in everyday commerce, per The Wall Street Journal. China’s total mobile payments more than quadrupled to $9 trillion in 2016 from the prior year, iResearch Consulting Group estimated. That dwarfs the 40% growth to $112 billion spent in the U.S., as measured by Forrester Research.
- Not only do Alibaba and Tencent collect a slice of each mobile payment from merchants, usually 0.6%, they also glean vast amounts of consumer data that guide them in transforming their apps into marketing platforms for other services. Financial services companies are also offering loans, investments and other products through smartphones as well.[…]
Source: MobileMarketers
The Wall Street Journal- Recommended Readings
Follow our Facebook Page.
Email us at Vitsmuni.
Related posts:
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.