what is crm?- a guide to crm customer relationship management-hacker toasts-hacker toasts media-rahul viswakarma
A Guide to What is CRM? And Fresh Sales CRM VS Hubspot CRM

A Guide to What is CRM? consists of the details of the facts of the CRM system and software. As well as a comparison of Fresh Sales CRM VS Hubspot CRM.

It’s very evident by now the most common word utilised by many business people in their daily routine of work is CRM. Be it small and medium to large enterprises.

But what is CRM? A most commonly used term in the industry yet we know little about it. In this article, we will discuss what is CRM and its usability and applications.

But also we will discuss the best CRM software to use for MSME and large enterprises. Comparing between the Fresh Sales and Hubspot CRM. Which is the best to use?

Table of Content – TOC

What is CRM?

How do CRMs work?


*Contact Management
*Lead Management
*Customer Service Management
*Marketing Management

Characteristics of a Great CRM System

*Simple Integration
*Ease of Accessibility
*Adaptability & Growth

Benefits of CRM:

*Sales efficiency
*Better Customer Services
*Team collaboration and better communication

Fresh Sales VS Hubspot CRM – Which is best?



Pricing and Features Overview

Key Features of Fresh Sales and Hubspot

Comparison between Fresh Sales & Hubspot

*Contact Management
*Record Management
*Lead Scoring
*Behaviour Analytics
*Email Campaigns
*Built-in phone
*Marketing Tools
*User Accessibility


What is CRM?

CRM is an acronym for Customer Relationship Management. It is a tool, a  strategy, a process that guides and is useful in maintaining customer data. Nonetheless, it all began from scribbling in notes and papers and then an advent shift towards a computerised system due to technology shift.

However, the shift was very much needed due to the high volume of data and its implications in serving instantly to customers, or prospects.

How do CRMs work?

Organizing a solid customer relationship is very essential, probably with a few numbers, one could easily maintain. But with hundreds, maybe thousands and millions of customers touchpoints, it is nearly as impossible to maintain it manually. This is the reason why CRM exists. 

Customer Relations Management software (CRM) stores the customers’ information, their interactions, behaviour and analytics within a centralised database that is accessible to everyone and everywhere and anytime. It assists with the following:

what is crm?- a guide to crm customer relationship management-hacker toasts-hacker toasts media-rahul viswakarma

Sales: Generate and assign leads, tag them, track your every customer in the sales cycle, view history and keep records of accounts and renewals.

Service: Track all sales and service records and resolve customer service incidents.

Marketing: Maintain your marketing campaigns, send targeted emails and qualify your leads. Some CRMs includes marketing automation functionality as well.

Analytics: View the trends, dive deep into the details of your analytics and see your pipeline and create customized reports for your analysis.

iA Guide to What is CRM? And Fresh Sales CRM VS Hubspot CRM- what is crm - hacker toasts media - fresh sales vs hubspot crm-hubspot-rahul viswakarma-hacker toasts

image credit: salesforce


Contact Management – A 360° View of Your Customers

Knowing your customer is knowing your profits. A relationship is a key benefactor to your business. Customer Relationship Management (CRM) is a massive and reliable tool for your business to maintain the records and tracks of customers, suppliers, leads, vendors, partners etc.

This facilitates you to store your contact details, email address and communication history, purchase history, case history, preferences, notes, documents, contracts, quotes, invoice and many more, providing you with a complete background and history of your relationships maintained.

As well as giving access to multiple users, realtime usability of the data anytime and anywhere.

Lead Management

In case you’re working closely on multiple deals or stakeholders within your pipeline, or have a big or complex sales cycle, monitoring every one of the details can be difficult. It can also lead to a loss of opportunity. 

For this kind of situations, CRM comes in handy and plays a vital role in tracking your complete sales cycle. It provides you with the complete intel and view of your pipeline and to which you can efficiently manage and move your leads from one stage to another and lead them to the final cycle.

It also provides the users with a better understanding of how sales cycle, so that the users can make necessary changes and bring a change in their strategy. Enabling them to focus on what matters them the most.

Customer Service Management

It’s not just the acquisition of the customers or clients, but also the sustainability of its very important. A perfect CRM not only helps your business to acquire your leads or customers but also helps them in sustaining them.

Many CRM provides customer service tools for maintaining and escalating issues, tracking incidences and maintaining customers contracts and agreements. It can also be utilised as product expertise, tool for your team to resolve the issues of your customers, stored in the centralised database.

The customer service functionality in CRM, form a database of all your customers’ information which is stored accurately for your business and enables you efficient communication for your business.

Marketing Management

Isn’t it obvious you must be running parallelly a marketing campaign across several channels? If yes, then you must get out the benefit from CRM campaign management. It enables you to deploy the multi-phased marketing campaigns efficiently by targeting based on customer demographics, behaviour, purchase patterns, history and many more.

You can devise a strategic marketing campaign across several channels and nurture your new leads, attract new customers, create sales funnels, target niche or specific audience and cross-sell products and many more.

CRMs also allows email marketing campaign, that integrates with your contact database and helps you in targeting a specific audience. The best part is you can track and analyse all your marketing campaigns which will help you in taking right decisions.

It also allows you to optimize your campaign for mobile devices and allows you ad management and native targeting.


These workflow automation features can be as simple or complex as you need but are ultimately designed to save time, eliminate wasteful work and improve productivity.

CRM or Customer Relationship Management isn’t always about nurturing or creating relationships, but also it acts a huge time saver. CRM workflow eases your tedious and time taking tasks that your sales representatives, manager and other users do regularly.

It automates your works from sending reminders, to follow up messages, converting email sending to activities, scheduling alerts, analysing your websites visitors to leads and deploying the targeted marketing messages to the related customers.

This features can be as simple as to be a complex based on your needs and requirements, which is specifically designed to eliminate time junk and inefficiency.

what is crm?- a guide to crm customer relationship management-hacker toasts-hacker toasts media-rahul viswakarma

Characteristics of a Great CRM System

Simple Integration

Instead of spending humongous time on doing the manual entry and transferring data to your existing CRM. A perfect CRM tool will allow you to import your data from different software and other third-party tools with ease. This way it eliminates manual data feed.

Ease of Accessibility

Irrespective of how extensive a CRM system would be, if it’s not user-friendly then it’s of no use. Users must understand and grasp the platform easily, with easy instructions and materials available to support. The idea and work of CRM are to run efficiently and be easily used by users.

Adaptability & Growth

The idea of business is always growing, whether it’s your employee’s size or your customer segment. In both the terms and perspective you require a CRM which doesn’t just fit your current requirement but also fits your future growth.

Benefits of CRM

Sales efficiency

From lead generation, to lead nurturing and maintaining the sales life cycle a CRM is a supportive tool for an organization to work smoothly. It eases your sales cycles and takes care of all the records and task. Which in turn you can focus more on your lead generation and sales activities. Thus, yielding more profit.

Better Customer Services

A CRM enables and facilitates the organization in serving better to its customers. Be it having related to product expertise or customer history details. It helps the organization better in serving the customer swiftly and reducing the time junk and customers dissatisfaction.

Team collaboration and better communication

In an organization, there would be multiple teams working on the project, and real-time access to it is very important for each to operate very efficiently. A CRM has a central database system, which is accessible to all.

Also, helping in better communication by providing team interaction facility within its platform. It also helps the managers and upper management to get keep a track record of it and maintain a quality check.

Fresh Sales VS Hubspot CRM – Which is best?

We now we are all done with what is CRM? and its features and benefits. Now let us dive deeper into the best CRM tools available in the market.

Out of the most CRM available in the market, Fresh Sales and Hubspot CRMs are the prominent ones. Each having its individuality and usage based on user requirements.


what is crm?- a guide to crm customer relationship management-hacker toasts-hacker toasts media-rahul viswakarma

Hubspot is a well known trusted name, and Hubspot CRM is one of the tools that are part of the Hubspot suite. It aims at facilitating and optimizing the daily activities of the sales and marketing teams.

This is a based SaaS application, which has multiple integration functions such as contact management, customer management and email marketing, and also facilitating its users to efficiently organize the information about their contacts, tasks and opportunities


what is crm?- a guide to crm customer relationship management-hacker toasts-hacker toasts media-rahul viswakarma

Freshsales is a CRM which aims at acquiring more leads to prioritize the best available opportunities and increasing sales. It uses Artificial Intelligence to point out more efficiently, the prospects with a maximum probability of its conversion. Its easy and better user experience interface enables simple access to important information for the sales department, such as prospect touchpoints, conversations, tasks and transactions.

Pricing and Features Overview

Fresh Sales Pricing

Hubspot Pricing/Sales



$ 12

  • $ 19/user/month (billed monthly)
  • $ 12/user/month (billed annually)


  • Includes 1 paid user
  • Starts at – $35 pm

$ 25

  • $ 35/user/month (billed monthly)
  • $ 25/user/month (billed annually)

Professional Starts at – $280 pm

  • Includes 5 paid users

$ 49

  • $ 65/user/month (billed monthly)
  • $ 49/user/month (billed annually)

Enterprise Starts at -$840 pm

  • Includes 10 paid users

$ 79

  • $ 99/user/month (billed monthly)
  • $ 79/user/month (billed annually)

Fresh Sales Price/Features

Hubspot Prices/Features


  • Contact Management 
  • Built-in phone
  • Lead Scoring 
  • iOS and Android apps
  • Integrations 
  • Web forms 

Free – CRM

  • Contact management
  • Contact website activity
  • Companies
  • Deals
  • Tasks & activities
  • Company insights
  • Gmail and Outlook integration
  • HubSpot Connect integrations
  • Custom support form fields
  • Prospects
  • Ticketing
  • Pop-up forms
  • Native forms
  • Ad management
  • Conversations inbox
  • Reporting dashboards
  • Email tracking & notifications
  • Email templates
  • Canned snippets
  • Documents
  • Calling
  • Meeting scheduling

$12 All features in Sprout +

  • Pipeline Management 
  • 250 Emails/user/day
  • 2 sales sequences/user 
  • Lead Scoring 
  • 5 Intelligent workflows 
  • Basic Reporting 
  • Integrations 

Free – Marketing

  • All features of HubSpot CRM
  • Forms
  • Pop-up forms
  • Email marketing
  • Ad management
  • List segmentation
  • Collected forms
  • Native forms
  • Conversations inbox
  • Team email
  • Live chat
  • Conversational bots
  • Mobile optimization
  • User roles
  • Reporting dashboards

$25 All features in Blossom +

  • Multiple Pipeline Management 
  • 500 Emails/user/day 
  • 5 sales sequences/user 
  • Territories and Lead assignment
  • 15 Intelligent Workflows 
  • Advanced reporting features
  • Integrations 

Free – Sales Tool 

  • All features of HubSpot CRM
  • Live chat
  • Conversational bots
  • Team email
  • Conversations inbox
  • Calling
  • Email scheduling
  • Email tracking & notifications
  • Email templates
  • Canned snippets
  • Documents
  • Meeting scheduling
  • Reporting dashboards
  • Deal pipeline

$49 All features in Garden +

  • Auto profile enrichment
  • 1000 Emails/user/day
  • Advanced Lead Scoring 
  • 40 Intelligent Workflows 
  • Advanced Reporting 
  • Integrations 
  • Reports dashboards
  • Smart forms and Event tracking

Free Service

  • All features of HubSpot CRM
  • Ticketing
  • Live chat
  • Conversations inbox
  • Calling
  • Conversational bots
  • Team email
  • Canned snippets
  • Email templates
  • Meeting scheduling
  • Tickets closed reports
  • Rep productivity reports
  • Time-to-close reports
  • Reporting dashboards
  • Email tracking & notifications
  • Documents

$79 All features in Estate +

  • EUC Data Center
  • 2000 Emails/user/day 
  • 25 sales sequences/user 
  • IP Whitelisting
  • 75 Intelligent Workflows 
  • Audit Log

$35 Starter – Sales

HubSpot CRM plus:

  • Email tracking & notifications
  • Email sequences
  • Calling

Connect with Prospects on their terms:

  • Live chat
  • Meeting scheduling
  • Email scheduling

Track, Iterate and Improve:

  • Deal pipeline
  • Rep productivity performance

Key Features of Fresh Sales and Hubspot

Key Features – Fresh Sales Key Features – Hubspot
Templates’ Customization. Personalization of views.
Advanced scoring of potential customers Email Integration.
Calendar synchronization. Website Integration.
Sales campaigns. Database of companies.
Integrated phone and email. Website Visitor Registration.
Email tracking. Templates, monitoring and programming.
Intuitive email metrics. Social Network Integration.
Personalized welcome and voicemail messages Taskboard
Call recording.
Behaviour-based segmentation.
360-degree customer view.
Role-based access.


Comparison between Fresh Sales & Hubspot

Contact Management

Comparison Fresh Sales Hubspot
Manage contacts, accounts, deals Yes Yes
Auto enrich profiles Yes Yes
Create sales territories Yes Yes
Assignment rules Yes Yes

(Possible through creating a team which is available in sales professional plan)

Custom sales activities Yes Yes

(Possible through creating a workflow which is available in sales enterprise plan)

Record Management

Comparison Fresh Sales Hubspot
Unlimited record storage Yes No
Renaming module Yes No
Filters and custom views Yes Yes

Lead Scoring

Comparison Fresh Sales Hubspot
Score leads by property Yes Yes
Score leads by website, in-app, and email activities Yes No

Behaviour Analytics

Comparison Fresh Sales Hubspot
Track website visitors Yes Yes
Track web application events Yes No


Email Campaigns

Comparison Fresh Sales Hubspot
Send sales campaigns Yes Yes
View into emails awaiting a response Yes No
Track and schedule emails Yes Yes
View conversation history Yes Yes
Personalized email templates Yes Yes
View shared inbox for sales emails Yes Yes


Built-in phone

Comparison Fresh Sales Hubspot
Built-in phone system Yes Yes
Manual and auto log call Yes Yes
Call recording and transfer Yes Yes
Buy local numbers Yes No
Voicemail recording Yes No
Call masking and forwarding Yes No



Comparison Fresh Sales Hubspot
Standard reports Yes Yes
Custom reports Yes Yes
Cross module reporting Yes No
Standard dashboard Yes Yes
Custom dashboard Yes Yes


Marketing Tools

Comparison Fresh Sales Hubspot
Ad Management No Yes
Mobile Optimization No Yes
Email Marketing Yes Yes
Native forms No Yes
Pop up forms No Yes
Forms No Yes



Comparison Fresh Sales Hubspot
Free email, phone and chat support Yes No


User Accessibility


Fresh Sales

Hubspot CRM

Record storage Unlimited Limited for each plan
24-hours free support Yes No
Lead Scoring by property, website, and in-app Yes No
Web application event tracking Yes No
Cross module reporting Yes No
Custom modules Yes No


Looking into the above features and prices, both the tools have almost the same functions concerning CRM. However, given the fact that Hubspot CRM, has an upper hand in the availability of the multifunctionality, which includes your marketing automation tools and advanced marketing campaigns management.

Fresh Sales, is an ideal and easy to use CRM for maintaining Sales Life Cycle. Lead generation, lead nurturing, maintaining database and many sales activity. It is a perfect CRM for maintaining customer database and running sales campaign. A perfect requirement for Small and medium enterprises.

Given the fact that Hubspot CRM has more functions than Fresh Sales CRM, Fresh Sales is an ideal CRM for the enterprise like Small and Medium-scale. It’s cheaper and user-friendly as well as AI intelligence-based tool. If you have a budget constraint then Fresh Sales is the best choice.

But having said if you don’t have a budget constraint then Hubspot CRM would be a good fit for you. Lest you don’t want the cost of acquiring CRM exceeds your profit. You must know your business and its requirements.


The above articles contain the details of CRM. As well as the best CRM available in the market to use. And a clear cut comparison between Fresh Sales CRM V/S Hubspot CRM.

At Hacker Toasts Media, we focus on the quality article and use cases for our readers. We empathise on experiments and possibilities of greater goods in the market. Thanks for reading our article. Till then you can enjoy our other articles.

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Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

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